Video marketing to promote your website and or product is a great way to market for several reasons. I highly recommend using videos in your marketing efforts. In this chapter I’m going to discuss methods I’ve used to create videos, rank them on Google, and send more link juice and visitors to my sites, and the sites of my clients.
Here’s how it’s done:
Create slides from your website for use as your content using a program like Photoshop. As an alternate way of creating slides, create a PowerPoint presentation, and click on “save as slides.” You can also use Google Docs for free to create a presentation, and download the slides as jpegs by going to file>download as>jpeg.
Once you have about 10-15 slides, you can upload them to Animoto to create a beautiful full motion video with royalty free music in the background.
It will cost a little money and take a little more time, but you can find a vendor on fiverr.com who will create a video for you for as cheap as $5. It won’t be the same as doing it yourself, but sometimes the quality can be amazing.
Videos are almost always a positive addition to your marketing. If you want to get even more aggresive with video marketing there are several methods for getting your videos to rank and stick in both the YouTube and Google search engines. There are also some methods for determining if your keyword can easily rank on Google or not. Check the resources box below for links to products that will help with these things and more.
Action Step: Create a video related to your industry. Upload it to YouTube. Do some promotion and link building.
Animoto (Video Creation from Slides)
Go Animate (Cartoon Video Creation)
Fiverr (Video Creation)
Oneload (Free Video Distibution)
Traffic Geyser (Video Distribution)
Tube Toolbox (YouTube Promotion)
Video Marketing Software