Digital Marketing Agency Secrets Revealed

Basic Principles

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I am going to go over the basic principals of SEO here. These are the best practices of SEO in a nutshell as they are known to today’s’ top professional SEO providers. The concepts here will work for you if you are a web design company, or if you are doing SEO for your clients or most any type of business. I’m going to start with the most basic of concepts, and build from there.

SEO is a constantly evolving art and science. What worked yesterday does not work today, and in-fact can have a significantly negative effect on your ranking. So tread lightly and know what you’re doing before you run out and buy 5,000 garbage links to your site from a Fiverr gig. I’m not saying everything on Fiverr will do damage, but you must know what you are buying before you buy – and you must make the right choices.

Today’s SEO has two major parts – on-page and off-page factors. On-page SEO is everything you do on your site itself. Off-page SEO is the things you do off of your site that help your search engine rankings. If you are new to SEO you may be surprised to learn that your on-page factors may account for a very small part of your overall SEO rankings and that your off-page factors can give you significantly more bang for the time invested. That’s not to say that it has always been that way, or that it will always be that way. It’s just the way it is right now – and has been for quite a while. In today’s SEO, it’s mandatory that they are both addressed if you want to compete on search engines like Google. This section covers the secrets that many genuine SEO experts know, and charge big money for.

When it comes to your offsite SEO, getting lots of links to your site from high-quality websites in your niche is very important. Google considers each link to your site to be a vote of sorts that vouches for the quality of your site. High PR (Page Rank) sites, and sites that end in .edu or . gov are especially powerful. One link from a PR 7 page could be the equivalent of thousands of links from PR 0 pages. So quality is usually more important that quantity.

With that out of the way, it’s important for you to know that Google does not like people to game the system, or try to get ahead of other sites by creating their own backlinks or paying for backlinks. Google would rather have you build a site that is so great that people all over the world in your same niche will like your content so much, they will link to it from their sites. Read on…

But the cold hard reality is that much of your competition is creating backlinks and/or buying them in order to out rank you and take your business. To expect to build a great site and rise to the top in today’s world without doing some aggressive SEO work is a little like trying to compete in a bodybuilding contest where everyone else is using steroids, and you’re not. You may be the most natural and healthiest, but you’re going to lose. In business, most people want a competitive advantage – even an unfair advantage. And that’s what you’re up against.

So if you’re the kind of person that always plays by the rules, win or lose, or you’re in a niche where aggressive marketing would not be the right thing to do, then build an awesome site that people would naturally want to link to because you have great content or you’re giving away software or something else of value on your site (you should do that even if you do aggressive SEO on your sites). But, read on so that you’ll know what others may be doing to outrank you.

With that said, I do want to add this important bit of information, so that you really do understand SEO, and so you can stay ahead of the curve. SEO has been a great thing to know for the last decade, and has, in fact, made many people wealthy. But like all good things, knowledge that works has a tendency to spread quickly and become over saturated. As people find out how to rank high on Google, Google updates its algorithm to foil them (and supposedly improve its search function at the same time). This has been going on for a decade now, and SEO for high ranking is not nearly as easy as it once was. Be forewarned that although it’s still possible to achieve excellent rankings using the methods unveiled in this course, SEO will more than likely become more difficult over time. Therefore, I highly recommend implementing these strategies quickly, keeping up with changes, and learning the other marketing methods taught in this course in addition to SEO. Become an expert in lead generation, not just an expert in SEO. Your business, and the businesses of your clients will benefit more in the long run.

Now, if you’re like many business people who would jump at the chance to have an unfair advantage over your competition, this section, and the next few sections, will put you way ahead of many pro SEO companies in your ability to outrank anyone in your field. So let’s get started.

Action Tip: Read Advanced SEO Principles now.

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