Salesmanship and sales know-how are very important in business. I’m specifically referring here to salesmanship for web designers, and how to sell websites, but the basic concepts work in many industries. You can set all the meetings in the world, and even hand out proposals to a hundred potential clients, but if you can’t close a deal, you’ll be closing your doors real soon.
If you can take a genuine full-fledged marketing course such as what is offered at the Sandler Institute, you will come out the other end a much better salesperson. These courses are expensive, and time-consuming, but in the long-run, they will help you make a lot more money over time, and improve your professional standings for the rest of your life.
Another way to learn sales in your chosen profession is to work for a company that does what you plan to do in business, or is very similar. Simply shooting from the hip may work for some very special and naturally talented people, but getting help is generally a great idea – even for the natural talents.
I chose the professional training method, and I’m happy I did. It was life-changing for me. I close about half the people that are interested in my services.
Here is a simplified method of how I sell websites and web services:
Consider some kind of sales training, work in your industry, or practice closing a deal.
Schulz Business Solutions