Your Location

You’ve heard the old real-estate adage: Location, location, location, as the most important thing to consider in real-estate investing. Don’t fool yourself into thinking that business building is any different. Never build your business near your home because it’s convenient. Either move your home, drive the necessary distance, or get an address in the heart of things. You’ll be so glad you did. The difference between having an address where people do business and one out in the boondocks somewhere is enormous. If you’re going to be seeing clients or ranking in Google local your business location will be one of the most important decisions you will ever make.

Setting up business in a very small city, especially if there is stiff competition, can be waste of time. Think about it. There could be little, or no business there at all. And 5 miles away in the next town or city, business could be bustling. Most people chose to do business in areas where there are a lot of businesses.

Choose the heart of the biggest city near you as your home office location. Even if that means renting a virtual office in the heart of town instead of having a real office on the outskirts.

Did you know that most people want to do business within 5 miles of their home or office? Being in the center of things will give you access to a lot more potential clients. It can mean the difference between prosperity and failure.

It’s OK to have a home office and to do most of your work there. But do yourself a favor and get an address in the busiest part of the biggest city around you. It does not have to cost a lot, and you’ll be glad you did.

Action Step: Get an address in the busiest part of the biggest city near you. First be sure to see the section on virtual offices.