Web 2.0 is the term used to describe websites that allow people who are connected to the web to create and share content with or without having their own website. There are many types of Web 2.0 sites. Web 2.0 sites can be used to spread the word about your product or service. They can also be used as a free way to build a high quality blog network that can send visitors and link-juice to your main site. The object is to get the word out about your service or product, and to create the link-juice that will raise your money site to the top of the search engines.
Here is a sampling of Web 2.0 sites you can use for marketing:
- Blogs (Blogger, WordPress, etc.)
- Free Sites (Squidoo, Hubpages, Weebly, etc.)
- Wikis (Wikipedia, Wikispaces, etc.)
- PDF Hosting Sites (Scribd, Slideshare, Issuu, Yudu, etc.)
- Podcasting (iTunes, PodcastAlley etc.)
- Video Hosting (Youtube, metacafe, bliptv, veoh, etc.)
- Image Hosting (Flicker, photobucket, etc.)
- Social Sharing (Facebook, Google+, Pinterest, etc.)
- Social Bookmarking (Digg, Redit, StumbleUpon, etc.)
- Rating Sites (yelp, Judy’s Book, Urbanspoon, etc.)
IMPORTANT! Do not ignore the following information:
Although all web 2.0 sites can be good sources of links to your site, Web 2.0 sites with a social element such as yelp, Judy’s Book, Trustedplaces, Insiderpages, Urbanspoon, etc. usually carry more weight and power than you can imagine when it comes to the ability to drive customers to your business. Create accounts and fill your pages with all requested content on these sites, and not only will you create link-juice that will help your site rise to the top of Google, but you will become more visible to searchers. Many of your prospective clients will use these sites almost elusively to find service providers. Throw some links to these pages, through the normal SEO practices taught on this site and you may even wind up owning the top few slots in Google for your chosen keywords – forcing your competition off the page. Even if you didn’t have a website at all, you could get some good visibility using sites like these.
Craigslist is also a good place to place your adds. Although there are many bargain seekers on Craigslist, any time you can bring someone to your site, or even create some buz or link-juice for your site, you are doing something valuable.
Using Regular Web 2.0 Sites
Create an account and a page dedicated to the subject of your business on the top 5 to 10 Web 2.0 properties. Web 2.0 sites are easier to rank high on Google because they are already considered to be authority sites. Although your page will have 0 authority to start, just a few links from these sites will make your page rank very quickly. I recommend WordPress, Blogger, Squidoo, Hubpages, Wikispaces, and Youtube to start. Of course these have to have quality content and look good as well. Link from these sites to your main money site. Then along with doing other regular SEO for your regular site, do some very aggressive SEO on these other web properties as well. It’s very possible that you can own the top few spots on Google in your city using this method. Imagine the credibility and traffic you can create if you seem to be everywhere when someone is searching for your service.
Action Tip: Create accounts on yelp, Judy’s Book, Insiderpages, and Urbanspoon (restaurants), for your company. Then create a blog network by creating a page on Squidoo, Hubpages, Weebly, Blogger, and WordPress. Also, post a video to YouTube. For extra bang, do off-site SEO on these properties. Also, place an ad on Craigslist.
Blogs: Blogger, WordPress
Free Sites: Squidoo, Hubpages
Wikis: Wikipedia, Wikispaces
PDF Hosting Sites: Scribd, Slideshare, Issuu, Yudu
Podcasting: iTunes, iPodder, PodcastAlley
Video Hosting: Youtube, metacafe, bliptv, Vimeo, veoh
Image Hosting: Flickr, photobucket
Social Sharing: Facebook, Google+, Pinterest, Twitter
Social Bookmarking: Redit, StumbleUpon
Classified Ad Sites: Craigslist, backpage, sell, ebay classified